The 2026 Global B2B Pulse Survey finds a divide between leaders and laggards—and shows how integrating hyperpersonalization, AI, and sales accountability creates a new operating system for growth. Link: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-surprising-economics-of-b2b-growth-the-new-survival-threshold-and-what-it-takes-to-thrive :Cat-PS