Every organization claims to be data-driven. That makes sense, considering data is the new oil: It’s the resource every enterprise needs to control in order to keep the wheels of production turning. Indeed, data is fundamental, especially when it comes to business strategy. Way too often, however, “data-driven decision-making” just means that data operations end up driving everything. […]Continue reading

Digital marketing is a relatively new industry, which means there is little in the way of uniform, established methods for improving your digital marketing career. In general, that’s the case for any career in any field. Our careers depend on our individual personalities and capabilities. They develop at different paces according to a wide range […]Continue reading

We can all agree that increasing workforce productivity is a general business goal — and that “increasing productivity” doesn’t just mean “doing more with less.” Rather, it means actually trying to improve outcomes for both the business and its employees. Search the internet and you’ll find a wide range of opinions on how to boost productivity, from […]Continue reading

Article by Amy Anderson They can’t fire you — you quit! Congrats, and welcome to the “YouEconomy,” the growing movement of passion-pursuers and dignity-defenders making money on their own terms. In an era when the relationship between employer and employee has changed from a paternal one to a transactional one, those who embrace the YouEconomy Go to […]Continue reading

If I had to summarize my career in one word, it would be “exhilarating.” Over the course of 13 years, I’ve had opportunities to mentor aspiring leaders, establish overseas operations, and run the global sales organization for the one company I’ve been working for since graduating college. I started my career at global recruitment technology […]Continue reading

The running joke where I work is that I need a LinkedIn intervention, though I prefer not to think of my LinkedIn engagement as an addiction. Rather, I think of it as a marathon. Marathon runners are relentless — as am I when it comes to LinkedIn. Are you running your own LinkedIn marathon? That depends. […]Continue reading

Networking is a loaded topic for many job seekers. Everyone knows they need to do it, but a lot of us hate it. But what if you could start networking in your everyday life without thinking twice about it? So-called “accidental networking” is a real phenomenon. Basically, it’s what I used to call “being a people person.” … […]Continue reading