Challenging Assumptions: A Practical Guide to Innovation
I want to talk a little bit about Marvin Pipkin. When the World War I veteran returned to civilian life and joined General Electric (GE) in 1919, he was assigned the task of creating a lightbulb that was frosted on the inside. Unbeknownst to Pipkin, this assignment was a joke, a prank played on GE’s new […]Continue reading